Local Search Marketing NewsLocal search is on the increase and this page is a brief look at all the local search marketing news that has been surrounding this topic since 2005.According to Dotmobi (www.dotmobi.net), one third of the global population are connected via mobile phones today and approximately half are expected to be using a mobile Internet phone by 2008. An IPSOS survey suggests that 29% of mobile phone users in the UK searched for news and information on their handset during 2005. If you think this is something you can ignore then you are really leaving money on the table (to use an already over used term!) Click the links below to read the news and then find out how you can build your own internet business using our Local Business Package that will help you find local customers for your local business 2005 Local Search Marketing Tactics at SearchEngineWatch.com 2006 BBC March 2006 "The average web user now spends 164 minutes online each day, equal to more than 41 days per year, compared to 148 minutes or 37 days for TV viewers. Government statistics show that 64% of British adults regularly go online." "Think Local by Rachel Rosmairn on Forbes.com 2007 IYP Growth Rate to Surpass Local Search Through 2011 This Just In, Google Recruits Local Sales Force 2008 "In 2008, the practice of using online search tools to find local businesses, products or services grew by 58%, reaching a total of 15.7 billion searches for the year." Source: Local search growing more rapidly than regular online search comScore Reports Mobile Audience for Local Content Grows 51 Percent vs. Year AgoBBC December 2008 UK Housewives rule in online time 2009 Guardian Sept 2009 - internet takes over TV for online advertising - would the big guys leave traditional TV advertising and advertise online instead if they didn't believe there was potential money making in it?....
Local Search Marketing News 2010 Local search driving foot traffic for businesses (July 2010) Mobile Local Search (MLS) 2010 - MLS is 28% of all digital searches. Augmented Reality with Local Search Localeze To Power Local Business Listings For Bing Google goes more local, social with search results Most of the local search surveys and information happen in America and anything available in the UK will be added here. Infoserve provide local search results for Yahoo Local UK and a range of other services. On their website is some interesting information about local search "86% of all local searches are online 90% of these searches result in offline activity 61% of offline activity results in a purchase" Source : Infoserve : "How Big Is Local Search" Local Search Marketing News 2011
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