Personal Trainer Marketing

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This case study focuses on personal trainer marketing for anyone who is a personal trainer looking to get found online. We built an online presence (persona*) using blogs and video that attracted private clients and helped fill her exercises classes. When you build a presence in this way people find you - you don't have to go out looking for them.

An online persona* can work for life coaches, speakers, personal trainers and anyone with an expertise in a particular field. Even professionals looking for a job!

In this case study I highlight North London Personal Trainer Anne Iarchy who I started working with on 10th June 2010

Before working with me Anne had a website for her business AI Fitness and a blog on blogger which started in 2009.

aifitness.co.uk
aifitness.blogspot.com

My focus with Anne was to get referrals for her exercises classes in Mill Hill and as I started towards the end of her summer classes I decided to focus on building a September exercise class. I introduced Anne to online marketing and the importance of building a subscriber base as well as how she could build a second income using information products.

Below is an outline of what has happened.

When it comes to getting your local business found online the keyword phrases you use are the very foundation of everything. If you get these wrong the people searching for your products and services will not find you and you will waste hours online for little or no results.

Too many local business owners take a guess at what phrases people might be using and if you are a personal trainer you can start with the phrase personal trainer plus your local area but you miss out on other potential customers if you only focus on that one and are not using other relevant keyword phrases

Building an online presence (Persona*)

When building a persona for a professional client the first thing I do is build three very important profiles:

Google Places - every business should have this!
Barnet Personal Trainer Profile

Keyword rich blog - based on my research
http://www.barnetpersonaltrainer.co.uk

Youtube video channel - the best video sharing site online
http://www.youtube.com/fitnessclassesbarnet

All the work I undertake now is about building content on the blog and video site as well as building links to all three sites. As the video site and Google Profile point back to the blog that gets the most attention in terms of links, which helps to pick it up in the search engines. This part of personal trainer marketing is known as building a link wheel

Personal Trainer Marketing Video 2

In this video I focus on where Anne appears in the search engines. You can also find out about some of the web properties I put up that were part of the personal trainer marketing system I put in place to help her get found online.

Link building for local search

While writing keyword rich blog posts definitely helped in getting the blog noticed quickly I was also busy adding Anne around the internet in different places. By performing link building for local search I built up a number of links from other sites back to Anne.

This kind of link building is essential because the search engines rate your website or blog on how many links are pointing back to you. You can get an overview of link building <== click the link

Here are a few of the online profiles I set up for Anne to increase her online presence:

Personal Trainer Marketing Web Properites

Social media

http://www.facebook.com/pages/Personal-Trainer-Barnet/124484014255380

http://www.twitter.com/Barnettrainer

Other blogs

http://personaltrainernorthlondon.blogspot.com/

Online Business Networks xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

http://personaltrainerbarnet.bttradespace.com

http://www.business-scene.com/view_profile.php?u=Personal-Fitness-Barnet

Web 2.0 properties

http://www.squidoo.com/fitness-classes-barnet

http://www.google.com/profiles/personaltrainerbarnet

http://hubpages.com/hub/Benefits-Of-A-Personal-Trainer

Online business directories

http://www.thebestof.co.uk/local/barnet/members/profile.aspx?id=880873

http://www.qype.co.uk/place/1468351-AI-Fitness-Exercise-Classes-Barnet-Barnet

Along with all of these sites the blog is added to online web directories on a regular basis and articles are written and sent out to article directories as well as the video content being sent out using a video syndication service.

Personal trainer north london keyword

In this video I focus on a new keyword that I decided is worth targeting which is personal trainer North London. If you are a personal trainer I can help your business get found online with personal trainer marketing. If you are a professional looking to build an online presence (persona) find out more about my business marketing online services <== click the link

We have now reached our first month and this is what has happened so far:

Anne has a Youtube account with videos that appear in the search engines
Anne has a blog with regular content being added every few days
Anne is now on the front page for her keywords
She has an email marketing campaign set up to build her subscriber list and has sent out her first newsletter
She is on Twitter and has a Facebook Fanpage
She has profiles on a number of online directories and online business directories
Her blog has been submitted to different web directories and verified by all the search engines
Her Google Places profile is now showing up in two sections for her keywords

I hope you found this personal trainer marketing case study useful. My minimal commitment from a professional to help them build an online presence is six clear months because it can take at least 3 months for the search engines to acknowledge a lot of the activity that happens online.

This case study is just an example of how quickly a local business can get found online using blogs, video and link building and if you would like me to build your presence read more about my

Business Marketing Online <== click the link

If however you would like to be able to do this yourself or get a member of your team to do it for you join our membership site and get access to our Local Marketing Toolkit <== click the link

*pl., personas. The role that one assumes or displays in public or society; one's public image or personality, as distinguished from the inner self.

If you would like us to do your online marketing for you please call Diane on 0208 242 4339 or skype local.business

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