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Inbound Marketing

What is inbound marketing?

Description below is taken from wikipedia

Inbound marketing Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends[3] that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively). Brian Halligan, cofounder and CEO of HubSpot, claims[4] he coined the usage of the term in this sense.
Antonym for this usage: Traditional marketing (outbound marketing) is a marketing strategy that focuses on finding customers by building brand awareness through advertising and promotion. In contrast to "permission marketing," a pejorative term for this type of marketing is "interruption marketing.

Outbound Marketing For Lead Generation

Inbound Marketing For Lead Generation

outbound marketing techniques

Old methods of advertising a business in an effort to attract leads include activities that involve going out and finding people, trying to get their attention or placing your business in a spot where they can see you are there. Things like trade shows, advertising in local papers, telemarketing, advertising on TV, radio advertising, cold calling, email blasts to purchased lists. Most of these were only available to business owners with money to spend.

Inbound marketing are activities that bring people TO YOU - they are searching, the come across you, they get to check you out in their own time and if they like what they see they get in touch. Thanks to social media and web 2.0 platforms most of this inbound marketing activity is free to use for all businesses - making the internet a great place to advertise their business at low to no costs.

There is a huge downside - it takes time, a lot of time, but it is time well spent because your internet profile will be around for years. Five years from now someone can find your blog post in the search results and get in touch. You can't say that about the TV or radio commercial you spent thousands on. Even your local paper advert won't last you longer than a few months if you are lucky (and if anyone is even bothering to read local paper ads)

Now if people want something they use the internet. They pick up their touch phone, ipad, laptop, GPS system and they search, they find and they decide who they are going to buy from.

With more and more people coming online in the UK every day inbound marketing is something every business must now seriously consider.

What is included in inbound marketing

Online marketing - search engine optimisation, article marketing, blogging, online advertising
Digital marketing - video marketing, podcast creation, mobile marketing
Social media marketing - using social media and web 2.0 platforms to drive people off the platform and on to your site.

This is serious business and it is important you outsource this work because the learning curve is HUGE. It is easy to spend 6-8 months blogging with no results and wonder why. There are techniques and steps that have to be followed.

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Outsource your inbound marketing to a company who is passionate about the whole topic. Little Fish Media create strategies that work for your business. We get what we do to fit into your business model and we set outcomes and achieve them.

If you are looking to learn how to do this yourself our local marketing toolkit will help you with that.

Call Diane on 0208 242 4339 for more information on how our business can help

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